Tag Archives: BRT

Selling Public Transit with Smart & Sexy Advertising

Americans have been being sold the dream of driving for decades. Cleaver advertising campaigns have been manipulating our collective conscience to keep cars synonymous with freedom. However, change seems to be in the air. I think I am going to take the bus this week.

This clip comes from M2 Film out of Germany. It does a great job:

1.) Glorifying small details as tremendous technology.
2.) Leaving a lasting image of the open road in viewers minds.
3.) And, of course, positioning riding the bus as a sexy activity.

Seems like a lot of the same tricks the automobile industry has been using for decades.